Dic slash: to make a long cut, reduce sth; ~ price/cost/fares/workforce, (n) long cut, symbol “/”
=> Voc: mark up/down, leading designer, by far the best, give away:(v) (n), to name a few: for example
#67 Safety of the Infant Car Seat=> Pair What is the writer’s concern? Why?
Dic come across: to find/encounter by chance, I ~ this picture when I was -ing. I suddenly ~ a deer while...
=> Voc: recall (v) (n), defective, up-to-date, track record, be about to
2. Open Forum-2 Chapter 9 Marketing and Advertising: Listeners’ responses to a radio program about ad.
- Listen 3 w/Transcript
- Vocabulary: Words and Expressions Related to Marketing/p.76-77:
gear towards to design/organize sth so that it’s suitable for a particular purpose/situation/group of people: Most public places are simply not geared to the needs of people with disabilities.
The workshops are geared towards helping people to become more employable.
Dic conduct (n) personal behavior; way of acting: a code of ~, direction or management: a ~ of biz
conduct (v) organize/do a particular activity: ~ a survey/inquiry, lead: ~ an orchestra, guide: ~ a tour
=> Vocabulary Writing
新製品の広告やイベントへのスポンサー投資をする前に、ふつう会社の幹部は市場調査会社に潜在顧客の調査(survey)をさせたり、市場規模、競合、そして競合製品の調査(research)をさせます。
Prior to/Before investing in advertising new product or sponsoring an event, company executives usually have a marketing research company conduct surveys of potential customers and research the market size, competition and competitive products.
=> Com Task-2 Do you think advertising in schools should be allowed? Answer in 90 sec.
=> Com Task-3 Show TV commercial (Superbowl) and Internet Click ad
Compare the TV commercial and Pay-per-Click Internet ad. Which do you think has more return on investment? What kind of biz/product/service may choose TV commercial and Pay-per-Click ad?
3. Read & Write-2 Unit 8 Stories
=> Review Writing (Q-Skill): Write a narrative about a special event you attended or took part in.
4. Topic Reading Brittany Maynard stuck by her decision.
Discuss: Do you support or oppose doctor-assisted suicide? Write your response in five to eight sentences.
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